Be honest. Do you treat every lead the same way you do your best client? If you said yes, you’re either incredibly rich or a great liar.

The incredibly rich know they need to love on every lead.

I want to give you the Day 1, Day 2, Day 3 and Day 29 tactics our coaching members use to wow every person they connect with — and earn 10X the industry average.

As a video-first coaching company, we know video is the No. 1 way to connect with your audience. Mastering video is the first step, and that’s why we created How to Use Video for Online Lead Follow-Up, a white paper including real-world videos that actual agents use to convert more leads. Download it now!

Below are the critical day-by-day strategies to make every one of your leads love you.

Day 1 — three actions

Send email with video. As soon as a lead comes in, have an automatic email that goes out immediately. To battle the challenge of faceless communication, ideally make it a video email. Here are seller and buyer scripts you can use:

  • “We sell homes two times faster, for an average of 1.9 percent more and average 4.96-star reviews, and we’d love the opportunity to help you with your real estate goals. You can call, text or email me at … .”
  • “We help our clients buy the right home, at the right price, for the right terms, in the right…