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How Social Media Is Being Used to Sell Real Estate

Millennials now make up 66 percent of the market for first-time homebuyers, and 99 percent of those looking for homes use the internet to research properties. House hunters are now including property-related hashtags and social media feeds in their searches, and that’s only the tip of the iceberg. 86 percent of home shoppers say they would use video to learn more about a specific community they are considering. How does a home seller use social media platforms like Instagram or Snapchat to move real estate? 69 percent of real estate agents use Facebook because it works. Chances are, it may resonate with a buyer. When 300 hours of video are uploaded to YouTube every minute, it’s essential to create content that differentiates you from the rest of the real estate crowd. This is great for experimenting with different hashtags, captions or photography styles. Make sure to max out your hashtags (you can have up to 30) to tap into that ever-expanding community. You never know when a potential homebuyer may be scrolling through your feed.