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Google launched the Questions and Answers feature in August of 2017, but it has been surprisingly underutilized by both marketers and small business owners. I’m going to try to explain why this feature is so important and why it’s crucial that you start actively monitoring the questions you receive on the business listings you manage. Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here. Attend the largest search marketing conference on the West Coast: SMX West! You'll get useful, proven tactics in SEO, SEM, conversion optimization, social media, mobile and more. Register now! She regularly contributes to many online communities in the Local SEO world, including the Google My Business forum (Top Contributor), the Local Search Forum (Top Contributor), and the Local University Forum (Moderator). Joy currently works as a product consultant at Imprezzio Marketing in Toronto. She also loves to blog on her own time about things pertaining to Local SEO.