The leads you bring in and the customers you attract are the lifeblood of your business, and it's no longer enough to create a single marketing funnel and expect a return on your investment.
You need to become omnipresent and top of mind, and you can do this by paying close attention to these six digital marketing trends.
It's no longer about collecting the most email addresses or leads.
Attention is getting more and more expensive as more businesses have easier access to it, meaning it's more important than ever to make the most of the attention you capture.
You have to spread it to the right people at the right time, and make the most of their attention the moment you capture it.
No, the point of becoming omnipresent is to appear in front of those leads most relevant to you, and who you are most relevant to in return.
This combination of omnipresence and relevance leads you to be top of mind, which in turn ensures your audience knows, likes and trusts you.
If you think dominating a single platform is enough, think again.
As such, the key to your success is to repurpose your content across multiple (relevant) platforms.
You cannot build a single marketing funnel that takes your audience through a predefined step-by-step process anymore.