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Understanding How Millennials Respond To Your Marketing Efforts

How do you market to a generation that lives and works differently than any other generation before it? That’s the challenge that digital marketers are currently facing when it comes to grabbing the attention of the generation known as Gen Y, the selfie generation, the always-on generation or, the term most commonly used, millennials. Here’s what we know about millennials. Millennials are expected to be America's largest generation by 2019, which means they make up a fair share of the marketing audience. Millennials shop differently than past generations. The millennial generation knows how to take advantage of technology to get the best quality for the best price. I’ve also learned that millennials are social media mavens. When they have a great experience with a product or service, they’re happy to let their peers know about it on social media. Millennials have caught on to the idea that most stores will price match, so they have come to expect it. Businesses that actively support and promote a greener economy will get millennials to take a breather from scrolling and learn more about what the company has to offer.