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What Is Influencer Marketing And How Can I Find An Influencer?

In an online world of thousands of shouting voices, influencer marketing has become the next big buzzword. First things first: influencer marketing is not new. What makes influencer marketing especially important right now is the ever-growing importance of social media. How influencer marketing can increase your ROI Consumers have always valued word of mouth over any other form of marketing. Thanks to their reach and following, influencers can talk directly to thousands more consumers than you are able to on your own. Their voice will increase the credibility and awareness of your brand and drive more and more traffic to your website. Followers are of course important when you’re trying to reach new consumers, but the key thing when selecting your influencer is that they fit with your brand. According to a survey by Collective Bias, only 3% of consumers would consider buying a product endorsed by a celebrity, but 30% would be more likely to buy if a product was recommended by a non-celebrity influencer. Rather than just paying your influencer to say nice things about your products, here are some easy suggestions to create a mutually beneficial relationship that will help and inform their audience, and drive consumers towards your brand. Visit the Online Marketing Institute to browse over 400 classes in the digital and social media marketing space.