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Psst … Here’s How to Sell Your Home Before It Officially...

Want to know the secret to drumming up buyers for your home before it officially hits the market? "There's no reason to wait until the day your home hits the market to start selling," says Regina Petruzzi Neumann, a real estate agent in Leesburg, VA. (Case in point: Petruzzi Neumann also sold her neighbor's home on the very first day it was officially listed using the same early-bird tactics that worked for her own home.) Basically, this description can be placed on listings that are up on the MLS, but not yet officially for sale. home sale sign on your front lawn—which is what Petruzzi Neumann did for her own home. Oddly, a "coming soon" sign may have even more impact than a "for sale" sign because, let's face it, everyone loves to think they're getting special early access to something before everyone and their brother know what's up. Partner with a loan officer Another ally to get the word out early? For one, smart home buyers don't hit open houses until after they've sat down with a lender to get pre-approved for a loan. "Definitely post on neighborhood forums in which the house is situated," says Petruzzi Neumann. "Having a well-attended 'preview' open house generates an atmosphere of creating multiple offers,'' says Lisa Smith.