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The Cover Photo Design Your cover photo, just like any other photo you post on Facebook, is clickable. This means users can click on the photo to expand it and view the complete image. ‘Click Here’ Sign There are two different ways to get fans to click on your cover photo. After designing your cover photo, add a “click here” sign to the image. The second way to let fans know to click your image to read the image’s description is to add a short CTA to the bottom of the image. Once a fan clicks on the image (on their desktop), the complete photo is shown and fans can see the CTA on the bottom requesting they click on the link to your landing page in your image’s description. This automatic feature is a great way to inform fans that you’ve changed your cover photo. While you’re busy creating the best cover photo image to drive traffic to your landing pages, let Homes.com’s Social Fuel experts handle all your Facebook advertising needs. Patty McNease is director of Marketing for Homes.com. For the latest real estate news and trends, bookmark RISMedia.com.