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How Entrepreneurs Can Take Advantage of Voice Search Marketing

Why voice search is part of the future of tech Case in point, independent research conducted by the Capgemini Digital Transformation Institute confirms that 51 percent of consumers already utilize voice assistants, with 81 percent of those users primarily accessing the voice assistant through a smartphone, citing convenience, multitasking enablement and speed as value-adds from the voice assistant experience. Its most recent iteration reported voice search as having 20 percent of the mobile search origination share, and comScore predicts that number will swell to 50 percent by 2020. Bing data from early returns on 2018 show year-over-year investment in voice search has grown by 24 percent, sustaining the momentum from the back half of 2017 and increasing through the holiday season. Advertisers should think about what sorts of questions, to which their product is the answer, begin with these words, and then invest in those queries. For search marketers, whether consumers are engaging with voice search is only half the question. Does our keyword portfolio have coverage for long-tail queries in question form? Invoca reports that 39 percent of its polled population had a voice assistant who influenced one of their purchases in the past month. What we do know is that the future of search is predictive. Voice assistants are delivering personalized and salient information to their users, while also advancing our traditional conceptions of search. It's up to you and your business to meet them there.