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Marketing Strategy: How To Leverage Instagram’s Three Key Algorithm Features

If you’re a competitive business, you’re on social media. I've worked with businesses who've just created their first Instagram page and clients with an audience of over 3 million raving fans. Relationships Instagram is a social platform. Proactively engaging with other users on the platform and followers of your page through likes, tags and comments can show that you've created a meaningful relationship between users. The more human your brand feels (from real, authentic interactions), the more your fans can develop an authentic relationship with you. With this in mind, note that creating a content calendar and posting schedule of evergreen content as well as curated content can help your Instagram profile grow. You also want to make sure that you schedule this content at peak times of the day for social media posting — in the time zone you're trying to target. Make sure you actively engage with your audience and you post content that’s going to excite people and prompt a quick engagement when they see it on their feed. Bonus Factor: Authenticity There are many services out there that will promote social proof (through fake followers, likes and interactions). Focus on real and authentic engagement, and your audience will be likely to grow naturally.