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Digital Marketing News: State of Social, Super Super Bowl Ads, Scheduled...

The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]. The wild west of influencer marketing gets some guidelines from the Interactive Advertising Bureau’s social media, native and content committee. The group has produced an in-depth guide for publishers considering new influencer marketing options as part of their branded advertising packages and for marketers and their agencies trying to figure out how to best leverage influencer marketing programs. Instead, the support is being added to Instagram’s API – meaning that social media software applications like Hootsuite, Sprout Social or SocialFlow now have access to the functionality. TechCrunch Twitter Is Working on a Snapchat-Style Video Sharing Tool. Twitter shares gained as much as 1.4 percent early Thursday. MarketingLand Marketers’ Top SEO Priorities for 2018. Marketers say social media, on-site optimization, and content creation are their top search engine optimization (SEO) priorities this year, according to recent research from Clutch, which surveyed 303 marketing decision makers in the U.S.. MarketingProfs Digital Video Ad Revs Forecast To More Than Double On YouTube, Facebook. Google announced that it is expanding the number of places where its “Mute this Ad” functionality will be available. Once a user tells Google she doesn’t like an ad, Google will stop displaying it across all the devices that user is logged into.