While it’s always a tough needle to thread, the only way to connect with consumers is through authenticity in your messaging, making a point to reach audiences where they’re spending their time and connecting with them directly.
The old reliance on impressions and clicks led marketers to lean heavily on click bait to maximize their ad traffic.
As we move further into 2018, native ad spend will continue to replace traditional display dollars.
Maximize native ad reach.
For example, post a message that encourages consumers to respond with a specific comment to get a free gift.
In addition, it’s easier to get a micro-commitment like commenting “Yes” on a post than to get people to click away from Facebook, navigate to your landing page, and give you contact info.
A Facebook ad campaign does not end with Facebook.
It can be easy to forget, but the audience that clicks to your page from a Facebook ad is distinctly different from one that arrives via Google search.
Google ads and Facebook ads generate drastically different types of traffic.
But immediately communicating with your target audience in a positive and alluring way is critical to your business’s success today.