What if you experienced an epic response to your marketing message? You know, an abundance of prospects contacting you to serve their real estate needs?
Achieving this goal takes intentional connection.
Instead of sending out massive standard mailings, posting information that gets little or no response or spending too much money on lead generation platforms that show a meager return on the investment, intentional connection is the communication transformation you need.
Being heard in a noisy and fractured marketplace is more challenging than ever. If you’re looking for strategies that guarantee an epic response and high visibility, you need to accelerate the impact from standard to supercharged.
Transforming your marketing doesn’t require fancy platforms, lots of money or hiring a creative team. What it does take is focus on delivering messaging that resonates with what the consumer will find engaging, not what the industry dictates. This strategy isn’t revolutionary, but critical to getting, retaining and engaging the attention of your target market.
Here are a few tips to power up your visibility to help you shine in your marketplace:
Think Relevance – What interests your community is information about them. While it’s important and interesting to learn about what’s happening in one’s marketplace, in order to snag their attention, shoot for hyper-local versus global details. We know that today’s savvy consumer can get whatever they want by searching the net, but when…