Whether a landlord calls out ‘Starbucks’ or ‘Close to Walmart’ depends on where the rental is located.
Home shoppers in Arkansas and Washington, D.C. are looking for retail with their rentals. Landlords in the D.C. area are seven times more likely to include “Starbucks” in their rental listing, while the phrase “close to Walmart” is 54 times more popular in the Natural State than anywhere else in the country.
Rental shoppers in New Hampshire, on the other hand, seem more interested in technology, with “USB port” 287 times more likely to be included in a listing there. Other states with a tech focus are Oregon, where “free Wifi” is six times as popular, and Missouri, where “Google fiber” is 92 times more likely to be mentioned in a rental listing.
Zillow analyzed every rental listing from last year to find out which unique terms set apart each of the 50 states, and the results reveal a whole lot about what’s important to landlords and renters in each…