You likely know all too well that being a real estate agent is about more than just having open house events to sell your listings. Most real estate agents have to fill many different roles in order to have a successful business.
“I don’t think enough agents run their business like a business,” says Heather Elias, founder of the Loco Real Estate Team at CENTURY 21 Redwood Realty.
She says the importance of marketing is one piece of the puzzle that’s often overlooked, especially when it comes to the day-to-day work of making new connections with consumers.
“They don’t think about how much outreach they need to do on a week-to-week basis or stick to it. It’s a lot of work,” she says.
Of course, these days, one of the key ways real estate agents can make new connections with buyers and sellers is with social media.
Why Agents Should Use Social Media
The Pew Research Center estimates that 68 percent of U.S. adults use Facebook, with 74 percent of those users logging in at least once per day.
For real estate agents, social media can be a gold mine. With more people being active on social media more often, it means more opportunities for real estate agents to make new connections, and, thus, grow their business.
“Second only to personal referrals, social media brings my highest number of connections with new buyers and sellers,” says Melanie Voss, a Certified Residential Specialist at Farm & Ranch Realty in Colby, Kan.
Elias combined her background in public relations and marketing with her real estate business when she started using social media. She says social media has changed the way agents can…