When I first started my wholesaling business, I had no vision, no purpose. No WHY. I didn’t feel a deep purpose for why I was doing business. I was solely focused on numbers and making money for security, notoriety, and recognition.

I stopped focusing on impact. I was ultimately chasing money with no end goal in mind.

When you’re starting your business, mission and vision statements are critical to strategic planning because they help create your company’s identity. Clear vision and mission statements will serve as guides to help you make company decisions.

Defining Your Mission and Core Values

To start this thing off, I want to be completely transparent with you guys. For eight years, I conducted business without a clearly defined mission or core values.

I want to encourage you guys to sit down and really think about the reason you started your wholesaling business. Think about the impact you want to have on others.

Related: How to Set Short, Mid & Long-Term Goals on Your Quest for Financial Freedom

Core Values

Let’s first discuss core values and the importance thereof.

Core values are the fundamental beliefs of an individual or organization. Establishing these will help drive your mission, vision, and goal setting.

It wasn’t until roughly two years ago that I decided I needed to make a change in my wholesaling business. That’s when Simple Wholesaling was born. At this time, I hired a business coach to help me define my company’s vision, core values, and goals.

Here at Simple Wholesaling we have five core values:

  1. Simple and Smart Systems
  2. Leaving a Lasting Impression
  3. Mission Minded
  4. Faithful Servanthood to People
  5. Enjoy the Ride

Now that we have defined our core values, we ensure that everything we do as a company, and every person that we hire, aligns with our core values. If I have to let someone go, it is typically because they didn’t follow through with our company’s core values.

Keep in mind that you don’t need to have a lot of them. I recommend establishing between three and seven core values.

We aim to always be mission minded. It’s no longer all about money or how many deals we close. It’s really about our mission.

Once you have your mission, vision, and core values in place, the next thing you’ll need to do is set companywide goals.

Setting Goals

When I hired my business coach, he took me through a book called Scaling Up.

This book looks at the business habits of the Rockefeller family and how they used those habits to scale their businesses and become the…