Your Instagram analytics are a gold mine of valuable insights about your audience, your content performance and the effectiveness of your business’ marketing strategy. But many brands don’t maximize on all this information or use it strategically when it comes to growing their business online.

To help you strategize for 2019, we’re looking at three key Instagram analytics that can help you improve and develop your overall marketing strategy and drive more traffic your business.

Engagement rates

Knowing what kind of Instagram content resonates best with your audience could help you plan your content calendar and marketing strategy for the future. One of the best ways to gauge what type of content works best is with your Instagram engagement rate.

There’s no hard-and-fast rule when it comes to measuring your engagement rate, but most marketers will agree that it’s usually based around this calculation: divide the total number of likes and comments by your follower count, which will give you a percentage. Or you can use tools or apps dedicated to deciphering your Instagram Analytics, which will automatically calculate your engagement rate for each post so you can get a snapshot of what content ranks top of the list month after month.

The more viewers that like, comment and share your content, the more likely the Instagram algorithm will favor your content and place it in front of your target audience.

Your exposure on Instagram is linked to your post’s engagement levels. The more viewers that like, comment and share your content, the more likely the Instagram algorithm will favor your content and place it in front of your target audience. If you can regularly produce content that’s been proven to have a high engagement rate, you’ll likely see growth in…