Winter house street

For some time, the real estate industry has leveraged the latest technology to drive a more intuitive, streamlined transaction experience and to generate a greater level of trust between buyers and sellers.

For Auction.com, the largest real estate marketplace, innovative technology enables us to provide a superior level of functionality and data analytics on a host of different types of real estate in the 3,000+ counties we serve — helping build stronger relationships with our buyers and sellers, and making us a trusted partner throughout the auction process.

Buyers and sellers demand greater data capabilities

In a world increasingly driven by big data, the real estate professionals who effectively utilize robust data analytics to make more informed decisions typically realize greater levels of success. Just as stock market investors conduct due diligence and use varied data sources prior to purchasing a company’s stock, real estate investors should do the same when buying property. Likewise, sellers come to the marketplace with one goal in mind – selling a property at market-price in the least amount of time. Data analytics serves as a catalyst to ensure that both of these needs are met.

In our experience, we have found that sellers truly value access to data intelligence and insight into buyer trends and interest, paired with a dedicated team of industry professionals to help with the sale of their assets. Conversely, it’s nearly impossible for buyers to successfully comb through every property listed in their desired market, so they come to rely on us for our ability to help them find assets of interest. We do so with our robust marketing engine and by providing access to property information such as title and lien reports, crime information, environmental hazards and more – all through a single, centralized location.

How does data analytics improve the real estate experience?

Auction.com’s integrated approach of data analytics and human experience is designed to enable sellers to gain an unprecedented degree of real-time data – down to the property level – via a dashboard, which helps them make more informed decisions. It also allows greater…