Facebook recently announced that users will start seeing more posts from friends and family (first), rather than those of business pages—not the greatest news for businesses, as once again, organic reach will potentially decline.
However, with the ever-changing Facebook algorithm, businesses need to find new and creative ways to drive traffic back to their websites. One way to do this is to use your cover photo as a lead-generating tool, thereby creating an additional location where you can drive fans back to your landing page to help you capture their contact info.
The Cover Photo Design
Your cover photo, just like any other photo you post on Facebook, is clickable. This means users can click on the photo to expand it and view the complete image.
Once clicked, the photo’s description appears next to the image; this is where you can insert your current promotion or offer. The description should include a short call to action followed by a hyperlink back to a landing page where you can capture contact info.
For instance, if you have a new listing that you want to sell, designing a cover photo that showcases the listing gives users another opportunity to view the property (aside from your regular…