To get your home sold, you have to tackle a rather long to-do list. Some of these tasks are well-known, and some are just good ol’ common sense—like finding a real estate agent and spreading the word that your house is up for grabs. But some other steps in the home-selling process aren’t quite so obvious.
So to keep these less apparent home-selling tactics from falling through the cracks, here we’ve highlighted five things you may not even realize you have to do. Just in time to start prepping for the busy fall selling season!
1. Reach millennial home buyers
In 2017, for the fifth year in a row, Americans aged 20 to 37 were the largest group of home buyers—at 36%, according to the annual Home Buyer and Seller Generational Trends Report from the National Association of Realtors®. So get smart: Find ways to appeal to this (huge) generation when marketing your home.
These tips will help you attract younger home buyers:
- Promote your listing on social media. As digital natives, many of these would-be buyers are glued to Instagram, Twitter, Pinterest, and other social media networks. Make sure your real estate agent is marketing your listing on these platforms.
- Showcase your smart home technology. Millennials love smart home devicesand theyre looking for these products when searching for homes. In a recent Coldwell Banker survey, more than half of homeowners (54%) said they would purchase or install smart home devices if they were selling their homes. Of that group, 72% said they would be willing to pay $1,500 more for a home that was smart.
- Make your house more energy-efficient. Making even small changes to your house (e.g., installing a programmable thermostat, adding attic insulation, or plugging air leaks around doors and windows) can make your home more appealing to Gen Y buyers. In fact, 84% of millennials say theyre willing to pay up to 2% to 3% more for an energy-efficient home, according to a recent study by the National Association of Home Builders.
- Show off eco-friendly features. It’s no secret that this generation is environmentally aware, but you dont have to shell out tens of thousands of dollars on solar paneling to make your home green. Strategically planting trees around your home can reduce your air-conditioning costs by 15% to 50%, according to Energy.gov. They look nice, too.
2. Make your home move-in ready