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The following is information about six popular ways YouTube can be used as part of your overall online strategy to achieve your company’s goals. If you’re a small-business owner with a big personality, consider starring in your own YouTube videos to help build your company’s brand, tell its story, and promote its message. Share Your Knowledge, Commentary, or How-to Information One reason YouTube has become so popular is that in addition to watching countless hours of entertaining videos, people can quickly find informative and easy-to-understand how-to videos about any topic imaginable. Using a bit of creativity, chances are you’ll come up with a handful of ideas about how your business could benefit from communicating directly with its customers (or potential customers) using YouTube. For example, you could create a product demonstration or product comparison video. Introduce a New Product or Service and Direct People to Your Online Store Showcasing products on YouTube is a low-cost yet highly effective way to demonstrate products to your customers, showcase features, and explain how to best use a product especially if you’re operating an online-based business or there’s an online component to your traditional retail business. Teach People How to Use a Product or Service Many businesses have discovered that producing YouTube videos as an instructional tool can help improve customer loyalty, reduce returns, and allow a business to enhance its customer service efforts without putting a strain on resources. How-to videos for a product offer a different approach than a product demo, yet both approaches can benefit businesses looking to promote and sell products. You can produce instructional videos to teach people how to assemble and/or use a product, for example, plus help customers easily discover the true potential of a product, while eliminating their potential frustration. If you’ve invented a product, you can explain where the inspiration for the product came from and why you’re personally passionate about the product.