At one family gathering, a cousin began talking about how he bought a brand new home and sold his own home all without a real estate agent on a site called Homie.
Johnny Hanna, who had previously developed the successful real estate lead-gen software Entrata, started the agent-less real estate site with a few friends in hopes of taking some of the frustration out of the process of buying and selling a home.
He tells TechCrunch Homie has taken over the millennial market along the Wasatch Front, the area linking a mountainous region from Provo to Ogden, Utah, since launching 18 months ago, and it now plans to do the same in Phoenix, Arizona.
Hanna also mentioned he could possibly expand Homie to Vegas, Dallas, Denver and about five to 10 metro areas in the next year.
But so far, the startup has only sold about 1,700 homes on the platform — all in the aforementioned Wasatch Front region.
“We looked at a lot of different markets in the U.S. and identified the ones that make the most sense,” Hanna said.
You don’t need a human to show you the same house over and over when one is like the next and it’s more about negotiating price.
So far, the startup has raised about $9 million in seed funding and is currently seeking another $10 to $15 million in Series A financing to help it scale in the next year.
Hanna, a realtor himself, is okay with that bit.
Even if that means one more human job will be taken over by a bot.