Millennials now make up 66 percent of the market for first-time homebuyers, and 99 percent of those looking for homes use the internet to research properties. House hunters are now including property-related hashtags and social media feeds in their searches, and that’s only the tip of the iceberg. 86 percent of home shoppers say they would use video to learn more about a specific community they are considering. How does a home seller use social media platforms like Instagram or Snapchat to move real estate? 69 percent of real estate agents use Facebook because it works. Chances are, it may resonate with a buyer. When 300 hours of video are uploaded to YouTube every minute, it’s essential to create content that differentiates you from the rest of the real estate crowd. This is great for experimenting with different hashtags, captions or photography styles. Make sure to max out your hashtags (you can have up to 30) to tap into that ever-expanding community. You never know when a potential homebuyer may be scrolling through your feed.
The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]. The wild west of influencer marketing gets some guidelines from the Interactive Advertising Bureau’s social media, native and content committee. The group has produced an in-depth guide for publishers considering new influencer marketing options as part of their branded advertising packages and for marketers and their agencies trying to figure out how to best leverage influencer marketing programs. Instead, the support is being added to Instagram’s API – meaning that social media software applications like Hootsuite, Sprout Social or SocialFlow now have access to the functionality. TechCrunch Twitter Is Working on a Snapchat-Style Video Sharing Tool. Twitter shares gained as much as 1.4 percent early Thursday. MarketingLand Marketers’ Top SEO Priorities for 2018. Marketers say social media, on-site optimization, and content creation are their top search engine optimization (SEO) priorities this year, according to recent research from Clutch, which surveyed 303 marketing decision makers in the U.S.. MarketingProfs Digital Video Ad Revs Forecast To More Than Double On YouTube, Facebook. Google announced that it is expanding the number of places where its “Mute this Ad” functionality will be available. Once a user tells Google she doesn’t like an ad, Google will stop displaying it across all the devices that user is logged into.
With more and more renters feeling the affordability crunch, there seemed to be some light on the horizon recently with the steady rise in rents appearing to finally slow down over the last few months. Nevermind. As it turns out, rents are still going up and just hit an all-time high, again. According to the Census data, the median asking rent during the third quarter was $1,003, an increase of $52 over the second quarter and an increase of $91 over the same time period last year. (Click to enlarge. In the Northeast, the median asking rent rose from $1,134 in the second quarter to $1,210 in the third quarter. The largest year-to-date increase is actually in the South, where rents have climbed from $907 in the first quarter to $973 in the third quarter, an increase of $66. Rents in the West have also risen, from $1,345 in the first quarter to $1,382 in the third quarter, an increase of $37 this year. So, despite falling in the Midwest and the Northeast, rents went up in the South and West, and all that added up to a $49 increase in rents this year. The median asking sales price for homes is going up as well.
In 2018, American consumer debt reached a whopping $4 trillion, contributing to tightening affordability concerns in the housing sector. In fact, according to the latest National Association of Home Builders/Wells Fargo Housing Opportunity Index, housing affordability sat at a 10-year low in the third quarter of 2018. As the cost of living is often a significant factor in determining where people choose to live, homeowners often seek out more affordable markets. LendingTree recently released a report that highlighted the best U.S. metros for paying off debt. According to the company's data, the top metros had a rent-to-income ratio below 20%, and all but one had a below-average price on goods and services. 1 metro in the country for paying down debt, with a score of 77.2. The company calculated this total by comparing factors related to residents’ abilities to pay down debt in the 50 largest metros across the country. Notably, Milwaukee and Minneapolis followed closely behind with scores of 75.6 and 75.5, respectively. Residents living in Detroit and Los Angeles were also challenged, with scores totaling 40.8 and 42.3, respectively. The image below shows which metros are the best for paying off debt: (Click to enlarge) (Source: LendingTree) NOTE: LendingTree scored cities based on factors including credit rate, household income, unemployment rate, price parity for goods and services and more.
Among the top 10, San Jose ranked No. 6 and San Francisco No. 8. on a list compiled and released this week by urban planning consulting firm Demographia. For the ninth consecutive year, Hong Kong claimed the top spot as the least affordable city in the world. By comparison, the median property price was 9.4 times the median household income in San Jose, 9.2 times in Los Angeles and 8.8 times in San Francisco. But, the U.S. is also home to all of the nine major affordable markets on Demographia’s list. Among the most affordable major housing markets in the world, Pittsburgh and Rochester, New York, were tied for No. 1, followed by Oklahoma City; Buffalo, New York; Cincinnati; Cleveland; St. Louis; Indianapolis and Detroit. Here are the least affordable housing markets in the world: (Cities are listed by median home price as a multiple of median income.) Hong Kong……….20.9 Vancouver…….….12.6 Sydney……….…...11.7 Melbourne…….....9.7 San Jose……...…9.4 Los Angeles……...9.2 Auckland………....9 San Francisco…...8.8 Honolulu………....8.6 London………......8.3 Toronto……...…...8.3
People talk about how the American Dream of one day owning a house is still something that Millennials want and are actively pursuing, and that still appears to be true, but for many Millennials that dream is dying, dead or undesirable. The recipe for the Millennial American Dream goes something like this: owning a home, being debt-free, retiring comfortably, pursuing passion. But, according to Bank of the West’s annual Millennial Study, only 54% of Millennials believe that the American Dream is attainable, and nearly a quarter of Millennials say they’ve given up on their dreams of homeownership. With prices on the rise, homeownership has become increasingly difficult for Millennials. The majority of Millennials are still renting or staying with friends or family, and only 42% own a home. Although typically seen as wanderlust infected jetsetters, homeownership appears to be something Millennials still want. The report indicates that 69% of Millennials anticipate staying in the same area for the next 10 years as they pursue things like stability, getting out of the rent cycle and having a place to truly call their own. According to the report, these are the top three drivers of Millennial homeownership: stability; homeownership making more financial sense than renting; and wanting a place they can modify and make their own. According to the report, 68% of Millennial homeowners have buyer’s remorse, wishing they had been more prepared, had more money down or had better inspected the home before they bought it. The main complaints Millennials have about their homes is that they are costly to maintain (20% feel this way) or they found damage after moving in (20% of Millennials also feel this way).
Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound As you're filming your YouTube videos, you can opt to accept money and/or products from companies, then highlight those products within your video in exchange for a paid endorsement. This is considered a paid product placement or a sponsored video, and it's a smart way to earn money with your YouTube videos. You can also pay other YouTubers and YouTube Channel operators to incorporate your product placements into their videos, or somehow showcase or talk about your products. According to Google, "Paid product placements are defined as pieces of content that are created specifically for a sponsor, and where that sponsor's brand, message or product is integrated directly into the content. To incorporate paid product placements into your videos, you must be a YouTube Partner in good standing, and you must notify YouTube when you upload this type of video. (Simply check the "Content Declaration" option that's found within the "Advanced Settings" menu. You can create and sell merchandise on your own or by using a third-party company that handles merchandise sales for YouTube channel operators. Depending on what types of merchandise you're looking to sell, some of the companies you may opt to work with include: For a more extensive list of YouTube-approved merchandise manufacturing and drop-ship companies, visit this Google page. Also, make sure you realize that unless you have a significant number of viewers seeing your videos (and the related ads), you won't generate a lot of money. Check out YouTube Creator Academy's "Make Money with YouTube" section here.
Over the past few months, Amazon has hinted at expansion into real estate in various ways. Last July, the online monolith quietly tested (and then removed) a feature that would connect a potential homebuyer or seller with a real estate agent. And earlier this year, Amazon began exploring a move into mortgage lending. In fact, HousingWire’s Editor-in-Chief, Jacob Gaffney, reported in March that Amazon is looking to hire the head of a soon-to-be-announced mortgage division. Well, consider Wednesday’s news another sign of Amazon’s encroachment into housing and real estate. Amazon announced Wednesday that it is partnering with Lennar, the nation’s largest homebuilder, to launch what it calls “Amazon Experience Centers.” The “Experience Centers” are basically showrooms for all of Amazon’s smart home products. But instead of Amazon opening up its own brick-and-mortar showrooms, it’s partnering with Lennar to trick out model homes with Amazon gadgets. Customers can experience just how easy it can be to reorder household essentials with a press of an Amazon Dash Button, listen or watch Prime content with Fire TV or schedule on-demand home services through Amazon Home Services. Nish Lathia, the general manager of Amazon Services, explains that the partnership with Lennar enables more people to see how an Amazon-enabled smart home can function, without having to open up standalone facilities. “We wanted customers to experience a real home environment that showcases the convenience of the Alexa smart home experience, great entertainment available with Prime, and Home Services,” Lathia said.
As a marketer, improving the design of your website is an essential way to boost your conversion rates. Make sure that your site is designed so users can find what they are looking for using the lowest amount of clicks possible. As an example, Intuit started doing this, and saw a 211 percent boost in their conversion rate. Google Site Search The easier you make things for your visitors, the better your chances are of converting them into actual customers. Single Page Checkout Most people don’t want to spend a lot of time purchasing things online, and they don’t want to jump through a lot of hoops. This could help to improve your conversion rate by 20 percent or more, and it is a smart thing to do when you are looking for conversion optimization ideas. Instead of just placing photos on your product pages, include videos of the products being used. If they like what they see, they are going to buy, and you will see an increase in your conversion rate. Color Consistency No one likes to look at a busy website, and they don’t want to be bombarded with a lot of different colors. Minimal User Input In addition to reduced clicks, it is a good idea to make sure that you don’t ask users for too much information.
It uncovered a 3.4% jump in the number of seniors working in 2016 compared with 2005, and a 1.7% increase in the number living with younger generations. It also showed that seniors appear to be holding off on downsizing just the same as they were 10 years prior. “Because the Boomer generation is so much larger than previous generations, that 5.5% moving rate translates into very different raw numbers across the years,” Lee wrote. “There were about 7 million more senior households in 2016 than 2005, meaning 386,000 more senior households moved in 2016.” The age at which seniors decide to downsize has also shifted. The survey revealed that in 2005, seniors were moving into multifamily residences by age 75. By 2016, this had moved to 80. The study sought to examine whether Baby Boomers holding onto their homes was driving up home prices. In looking at the nation’s top 100 metros, it determined that Boomers were not eroding affordability. “Like the general population, seniors in expensive and unaffordable metros rent at much higher rates,” Lee wrote. “The acute shortage in starter home inventory can make it difficult for retirees to move to smaller homes.