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How to Survive the Social Media Midlife Crisis

Twitter and Facebook are only 12 and 14 years old, respectively. More importantly, the people who use the platforms are asking tough questions: What am I getting out of my time spent here? Social media is in crisis right now. How Does Your Social Media Marketing Make People Feel? Connecting with your brand on social media should make a person feel better. Here’s something to make your day a little brighter.” Connecting with your brand on #socialmedia should make a person feel better. No one opens their Facebook app saying: “Gosh, I hope I have some satisfactory brand interactions today.” People use social media to connect with other people — you want to see if your high school best friend had her baby, check out your uncle’s kitchen remodel, or see pictures of your parents’ second honeymoon. How can brands be more social on social media? Is Your Brand Connecting with People Your Audience Trusts? Need help with social media marketing?

Is housing becoming a buyer’s market?

Home sellers have begun cutting back their listing price, especially at the high end of the housing market, leaving open the possibility that it is now beginning to shift to a buyer’s market. From the beginning of this year, the share of listings with a price cut increased by 1.2 percentage points, the greatest January-to-June increase ever reported and more than double the increase from the same period last year, according to the report. For example, in San Diego, 20% of listings had a price cut in June, up from 12% last year. Seattle also saw an increase in its number of homes with a price cut to 12% of total listings in June. Zillow’s data shows home values rose 8.3% over the past year to $217,300, but the company forecasts that growth will slow to about 6.6% over the next year. The data shows that for homes priced in the top one-third of all homes listed for sale, those with a price cut increased 0.9% to 16.2% annually in June. But over that same time, the share homes with a price cut in the bottom one-third of all those listed for sale actually fell 0.1 percentage points annually to 11.2% in June. The chart below shows in what price markets the cuts are most common and what share in each market saw a price cut in June. “The housing market has tilted sharply in favor of sellers over the past two years, but there are very early signs that the winds may be starting to shift ever-so-slightly,” Zillow said in its report. “It’s far too soon to call this a buyer’s market, but these data indicate the frenetic pace of the housing market over the past few years may be starting to return toward a more normal trend.” What’s more, it seems housing inventory is finally starting to bring some relief to homebuyers at the lower end of the market, providing more affordable housing inventory for first-time buyers.

3 Strategies That Will Make Your Facebook Ads More Successful

While it’s always a tough needle to thread, the only way to connect with consumers is through authenticity in your messaging, making a point to reach audiences where they’re spending their time and connecting with them directly. The old reliance on impressions and clicks led marketers to lean heavily on click bait to maximize their ad traffic. As we move further into 2018, native ad spend will continue to replace traditional display dollars. Maximize native ad reach. For example, post a message that encourages consumers to respond with a specific comment to get a free gift. In addition, it’s easier to get a micro-commitment like commenting “Yes” on a post than to get people to click away from Facebook, navigate to your landing page, and give you contact info. A Facebook ad campaign does not end with Facebook. It can be easy to forget, but the audience that clicks to your page from a Facebook ad is distinctly different from one that arrives via Google search. Google ads and Facebook ads generate drastically different types of traffic. But immediately communicating with your target audience in a positive and alluring way is critical to your business’s success today.


What the Fed’s interest rate hike means for mortgage rates

Two more rate hikes are expected this year. If you’re a homeowner with a fixed-rate mortgage, rest easy. ARMs and HELOCs will be more costly Borrowers with adjustable-rate mortgages that are past the fixed-rate period or home equity lines of credit can expect to see higher rates very soon. These loans are typically tied to the prime rate. That means a quarter-point Fed increase means a quarter-point increase on HELOCs and ARMs within the next couple of statement cycles, McBride says. A lot of ARMs will jump to 4.75 percent or 5 percent this year, but borrowers can refinance into a fixed rate below 4.5 percent.” Rates on longer-term mortgages to gradually rise Interest rates on 15-year and 30-year fixed-rate mortgages don’t move in lock-step with the federal funds rate. However, the federal funds rate does contribute to the longer-term trends of the 10-year Treasury, and long-term fixed mortgages as a result. With the Fed predicting five more rate hikes over the next two years, the trend for long-term mortgage rates is up. It would be the first time it’s hit the 5 percent mark since April 2011, according to Bankrate data. “And that, amazingly enough, takes us back to normal.