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Five Killer Productivity Tools For Professionals On-The-Go

Thanks to evolving technologies and practical apps that fulfill many traditional responsibilities, professionals can pick and choose tools that greatly increase mobility without diminishing output. Five Minute Journal Journaling optimizes creative potential and generates clarity. Similar to meditation, gratitude journaling has been scientifically proven to motivate and help overcome daily challenges. With the Five-Minute Journal, you’ll begin your morning by listing three things you’re grateful for, three ways you can make the day great and three affirmations. Evernote Evernote, one of the most popular organization apps, organizes daily tasks and projects in one place so our brains have more room for the big picture. On the app, you can take notes, create project-based to-do lists, create reminders and save interesting tidbits you find online to the app itself. As an international company, we find ourselves using it daily to create and collab from a distance. Thanks to the growth of mobile devices and applications, it is possible to work on the go and remain productive. Once you’ve decided which tasks and aspects of your workflow are most important to streamline on the go, take advantage of apps like the ones listed above to communicate effortlessly, schedule less frantic days or simply take a moment to center your thoughts. Do you have any other tools that improve your productivity on the go?

Need a New Year’s resolution? Ask your sales team

Ah, the new year… there’s nothing like having a fresh start to inspire ambitious marketing plans, promises to run big campaigns and intentions of testing some of the fancy new technologies all the cool kids are using these days. But when I reflected on the challenges our team faced in 2017, the major missteps really weren’t marketing-related. In fact, I think our shortcoming was being too focused on our marketing programs and not stopping to get input from our second-most important “customer” — the sales team. Now, this isn’t a kumbaya session on “sales-marketing alignment” or a lecture on “breaking silos.” It’s a reality check for those of us marketers who have never asked sales what they could do better. Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Attend the largest search marketing conference on the West Coast: SMX West! You'll get useful, proven tactics in SEO, SEM, conversion optimization, social media, mobile and more. Register now! About The Author Joe Hyland is the CMO of the leading webinar platform company, ON24, where he is responsible for the company’s global marketing, communication and brand strategy. He has over a decade of experience creating and marketing innovative products in the enterprise and SaaS software markets.

Urban Institute calls out shortfalls in federal housing assistance

The Urban Institute recently published a new report saying federal housing assistance programs aim to ensure recipients have decent, safe and affordable housing, however it claims new policy changes have left these programs falling short of their goals. In the report, the Urban Institute suggests a need for a serious review of affordable housing policy with a focus on developing a stronger evidence base before attempting large-scale changes to federal housing assistance programs. The company created the chart below to demonstrate that as housing stability decreases, the need for other public benefits and systems increases. Click to Enlarge (Source: Joint Centers for Housing Studies of Harvard University, U.S. Census Bureau, U.S. Bureau of Labor Statistics, Urban Institute) But the Urban Institute claims that despite the strong need, there are still “shortfalls” in federal housing assistance. “Despite this array of options, housing assistance programs do not come close to meeting the actual need. The chart below shows that currently, only about 20% of those who need federal assistance receive it. Click to Enlarge What’s more, many of those on waiting lists for voucher programs will need to wait more than a year, and more than half of those needing voucher will be put on a waiting list. Click to Enlarge “In a time when only one in five eligible renter households actually receive federal assistance, any reduction to federal funding for public housing or vouchers threatens the well-being of millions of low-income households,” the report said. “The administration’s proposed budget cuts and many of the other proposed reforms to housing assistance—minimum rents, rent increases, time limits, work requirements, and others—are not new, but the evidence on how these changes have or will affect the availability of housing assistance and the livelihoods of those eligible for it remains scattered and thin.” “And there is little discussion of the fact that most of these proposals assume that recipients are able-bodied adults capable of work; increasingly, however, most are elderly and disabled,” the report continued. “What we do know is that housing assistance plays a critical role in stabilizing low-income households and promoting positive health and educational outcomes.”

Boost Your Facebook Post Engagement Using These 10 Tricks

The biggest question for a Facebook marketer is this: how do you get people engaged with your post? Thanks to an advertising method that Facebook calls Page Post Engagement adverts, you can keep up with all your followers and reach new ones at the same time. Ask Your Questions So you want to know more about your target audience? Enhance the Visual Appeal of Your Page A single relevant image can boost the engagement on your page more than a brilliant textual status update. B2C marketers place even greater importance on visual marketing when compared to B2B marketers. What are they doing differently to engage the Facebook audience? Ad links to important Facebook status updates in the updates you post on other social media. If you’re not getting them engaged enough, improve the quality before you start working on the quantity of posts. Try posting at a different time every day to see when you can get people engaged. But with a robust strategy and thoughtful audience analysis, it's possible to master your Facebook presence and keep the audience engaged.

Frito-Lay CMO says marketers need a listen-first mentality to be successful

She worked her way through the ranks, and in March of 2016, she was named CMO. It oversees all of our advertising and media across all of our businesses,” says Saenz. “Our innovation pipeline, consumer insights and category management. And then an in-house creative agency and programmatic media desk — so it’s pretty much soup-to-nuts marketing.” Saenz says her career trajectory within the company from intern to CMO was an exciting arc, and, because of it, she is able to tell her team that it often feels as though she has held every single role within the brand’s marketing organization. “What has been very interesting is how the media landscape and marketing approach has evolved over time,” says Saenz. “I think today we’re really a much more diverse group of individuals and a much more diverse group of experiences because of that massive change in the marketplace.” It’s a very large evolution in terms of the focus, as well as the skill set that the team needs to think about and that our agency teams need to develop.” [Read the full article on MarTech Today.] Attend the largest search marketing conference on the West Coast: SMX West! You'll get useful, proven tactics in SEO, SEM, conversion optimization, social media, mobile and more. Register now! Read more of Amy's articles.

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Can cryptocurrencies change real estate transactions?

As the cryptocurrency craze shows no sign of slowing down, people remain curious about how they can leverage cryptocurrencies and related technologies in the housing and real estate industries. In addition to an increase of cryptocurrencies being used in real estate transactions, more companies and real estate professionals are now incorporating blockchain technology, the ledger tech that cryptocurrencies use, in their real estate transactions. One of these newcomers is Engelo Rumora, who said he recently closed a real estate deal that used a cryptocurrency as a down payment. So we didn’t close the entire transaction in crypto, but this is what we did do. We approached our title company and said we had someone who wanted to buy a property from us using crypto. We said we were happy to accept the first deposit on that property, around $10,000 in cryptocurrency, and then the rest could be processed through traditional means. We asked the title company how we could get the deposit in cryptocurrency—but understand, our title company is not educated on how to close via cryptocurrency. While he was cautious about using cryptocurrency, Rumora explained he believes it could change real estate in a big way. I honestly think that real estate is going to be changed in a big way, so stay tuned for what’s to come. There may not be a blockchain or crypto revolution, but the way things are going, you may see an increase in both blockchain's ledger technology and cryptocurrency technology in real estate.