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From breaking down walled gardens to augmented reality adoption: Five predictions...

But as for the world of social media — if 2017 is anything to go by, it’ll be full of surprises. A boost for Snapchat’s ad revenue It wasn’t the best year for Snapchat. This year, I predict the message that this is no longer the case should start to sink in and Snapchat will see ad revenue grow from an increasingly diverse group of advertisers. The platform has a rapidly growing user base and ad revenue. AR trumps VR Don’t worry, I’m not getting political. With the right headset, you can immerse yourself in a different world, often with hilarious consequences. And other platforms are trying to keep up with their own releases, such as Facebook’s World Effects. AR, on the other hand, has already achieved that status, and 2018 should see huge growth in the number of advertisers that are tapping into its potential to engage with users. I hope at the end of 2018 we can look back and see it as the year Twitter revolutionized the platform and truly distinguished itself from its peers, driving the increase in users and ad revenue it needs. So much so that in a year’s time, it may be that none of these predictions appear on a “trends of 2018” list.