As an online marketer, you depend on a large number of users on social media and search engines to bring attention to your business. In order to succeed as a business with an online presence, you need to put in the effort to get those conversions that all businesses need and that your website exists to capture. To that end, there are many elements that combine to make an effective, top performing website: Site performance Layout & design Content positioning and formatting Sales copy Whether you already have a site that could use some optimization or whether you are doing research for the future, every business can benefit from implementing good design techniques into their web presence. Without a good CTA, your website is not going to get those conversions. Impress visitors with good design On the Internet, as in real life, appearances matter. Taking the time and money to maximize for this key decision-making factor is therefore a very worthwhile investment. If your site is slow, the same studies show that users will rapidly leave and try to find information somewhere else. Filling your web pages with loads of features that look good but aren’t relevant or having too much content on a page can be very off-putting. Responsive design Responsive design is a web paradigm that helps to reformat sites for different screen sizes. If your website isn’t responsive then mobile users are not going to see your CTAs and they are not going to convert.