By the National Association of REALTORS®’ REALTOR Benefits® Program Team

A Simpler Approach to Social Media Marketing

As a real estate professional, there are a lot of things to take care of each day, but worrying about social media marketing doesn’t need to be one of them. That’s one reason we’re very excited that Back At You Media is a new partner in NAR’s REALTOR Benefits® Program with exclusive offerings for NAR members.

A top technology innovator, Back At You Media was part of NAR’s REach® accelerator class of 2014. Its marketing software makes it easy to promote agents and their listings on today’s most popular social networks, including Facebook, LinkedIn, Twitter, and more.

“Agents know they need to integrate social media into their overall marketing plan, but with so many companies claiming to do this, confusion runs rampant,” says Michael Glazer, CEO of Back At You Media. “We’re proud to be a highly respected brand in the industry, already working with nearly 60,000 individual agents, and hundreds of enterprises, and, importantly, trusted by NAR.”

How Does It Work?
Agents go through an auto-onboarding process to set up their account, link up their social media profiles, add their MLS data, specify demographics of their target market and determine their level of automation. Next, the service takes over and content related to listings and lead generation are automatically posted to the agents’ linked social media pages. Agents also receive a content scheduler to post content in advance, and an easy-to-use interface that leverages Facebook’s ad platform and keeps in mind fair housing* guidelines. Once on board, NAR members will receive unlimited support, training and webinars.

Multiple Service Options
There are three options under this program to address different comfort levels with social media marketing. From an enterprise looking for a solution for all of its agents or an individual agent just getting started, REALTORS® will find the right plan and tools to generate leads, maximize branding efforts, save time and money, and prove value to their clients.

Starter – Back At You Media and NAR worked together to introduce a plan uniquely available to REALTORS®: the NAR…