As an online marketer, you depend on a large number of users on social media and search engines to bring attention to your business. But showing up and hoping the sales will roll in automatically is not a good tactic.
In order to succeed as a business with an online presence, you need to put in the effort to get those conversions that all businesses need and that your website exists to capture. To that end, there are many elements that combine to make an effective, top performing website:
- Site performance
- Layout & design
- Content positioning and formatting
- Sales copy
Whether you already have a site that could use some optimization or whether you are doing research for the future, every business can benefit from implementing good design techniques into their web presence.
Read on to learn 6 web design techniques that will help convert more customers:
1. Use a strong Call to Action (CTA)
A CTA is the portion of an article or sales page that encourages a visitor to take action by making a purchase, submitting a form, sharing content, or anything else involving participation.
Any business website needs a strong CTA that will catch a user’s attention and encourage them to take the next steps. Without a good CTA, your website is not going to get those conversions. Spend time thinking through the format of your CTA, where it should appear, how prominent it should be, and what you will use to incentivize interaction.
2. Impress visitors with good design
On the Internet, as in real life, appearances matter. Just as you would dress well for a sales job and comb your hair before an interview, make sure your site is cleanly formatted and aesthetically pleasing to capture and maintain attention.
46.1% of online users say that a website’s design is the top criteria they use to determine a business’ credibility. Taking the time and money to maximize for this key decision-making factor is therefore a very worthwhile investment. When surveying your own site to determine if it is well designed, check whether your images are high quality, whether elements on your site clash, and whether your fonts and color…