You know what they say about those who read?
In one of my previous articles, “The 21 Best Real Estate Books for Investors,” I talked about all my favorite real estate books and the impact they have had on my life. However, I believe a great real estate investor should read just as many business books as real estate books—if not more.
So this year I made a concentrated effort to read more business books to help me improve my investing and business life.
The following are the five books that have made a big impact on my life. I think they could dramatically change yours, too. Please let me know in the comments below this post your thoughts on these books and any other book recommendations you think I should check out! I’m always looking for a new book.
The 5 Business Books That Changed My Life
1. Pitch Anything by Oren Klaff
As a real estate investor, your funds will eventually run out.
As I talk a lot about in my book The Book on Investing in Real Estate with No (and Low) Money Down, there are likely just too many opportunities and not enough money in your bank account. Therefore, as you progress in your investing business, you’ll likely need to rely more and more on other people’s money to grow your business.
Whether it’s a bank, a hard money lender, a private lender, a partner, or another source of money, you will eventually need to pitch your project or business to someone who has the money. This is where Pitch Anything comes in so handy.
Pitch Anything, written by master negotiator Oren Klaff, will teach you just that — to pitch anything to anyone, successfully. The tips and tactics that Klaff teaches are borderline genius, and I’ve already seen huge improvements in my personal life and business life based on the lessons learned from this book. You’ll learn how the pitch begins before a single word is said, how to set up and dominate “a frame” so your target will hear every word you say, and how to overcome objections before they ever materialize.
Definitely put this incredibly actionable book on your reading list!
2. The Lean Startup by Eric Ries
OK, so technically I first read this book in 2013, but I had to re-read it again because it was just so good. Although The Lean Startup was primarily written for those trying to build a Silicon Valley tech company, I believe the lessons can be painted across the entire canvas of entrepreneurship.
The Lean Startup, written by Eric Ries, is all about starting small and focusing on what the customer/client wants, rather than what you think they might want. It’s about asking questions and continually improving. It’s about letting data speak for the direction of your business rather than letting emotion and opinion drive it.
If you consider yourself an entrepreneur, this is one…