Editor’s Note: Jane Hurst is a business writer and regular OMI contributor. Today, she joins us to share 12 simple website hacks you can use to increase your company’s conversion rate.
Did you know that nearly half of all Internet users consider a website credible if they like its design?
As a marketer, improving the design of your website is an essential way to boost your conversion rates. It’s easy to get caught up in advanced techniques like SEO and Social Media, but there’s little point starting secondary things without more important ones in order.
There are good rules of thumb for a website that will maximize consumer satisfaction: your site should be aesthetically pleasing rather than plain, but not busy and annoying. The better it looks, the higher your chances will be of ranking high on search engines.
In this article, we’ll look at 12 things you can do to bring your conversion rate up quickly –
1. Reduce Clicks
People want to find information quickly, and they don’t want to have to click on page after page to get to what they want to see. Make sure that your site is designed so users can find what they are looking for using the lowest amount of clicks possible. Keep popups to a minimum on your site. When possible, it is better to avoid using popups at all; not only does this increase the number of clicks a user must make, but it will slow down your site, and annoy a number of prospects.
2. Proactive Live Chat
It is one thing to answer customer questions via email. But when you get involved directly by chatting with them online, it’s a whole new ball game. You might be surprised at just how much this can do for your conversion rate. As an example, Intuit started doing this, and saw a 211 percent boost in their conversion rate. If it’s good enough for Intuit, it is definitely good enough for you.
3. Google Site Search
The easier you make things for your visitors, the better your chances are of converting them into actual customers. One thing you can do is add Google Site Search to your own website. While it is not going to boost your conversion rate as much as other things you do, every little bit counts. Adding this to your site can boost your conversion rate by 10 percent or more.
4. Single Page Checkout
Most people don’t want to spend a lot of time purchasing things online, and they don’t want to jump through a lot of hoops. Instead of using a multi-step checkout process, turn yours into one where everything is on a single page. This could help to improve your conversion rate by 20…