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Real Estate Investing

Educational Webinars from our Partners

Why Buyers Won’t Buy Your Home

There's no list of reasons — no top ten or even top three reasons — why buyers won't buy a specific listed property like your home. When buyers won't buy listed real estate, or even put in an offer close to asking price, there's just one reason why — it's the list price! List price must communicate value and opportunity to buyers for whom the listed real estate represents what they want and need. When list price does not accurately communicate value and opportunity — usually because it is unrealistically high for the current real estate market, location, ownership benefits, and property condition — buyers not only won't make an offer, they may not even want to view the property. The list which is vital for sellers to consider is the list of reasons why listing price can be a barrier to the successful sale of their real estate. Listing "Home" Not Real Estate: Sellers may start out intent on selling their home. List price should reflect value from buyers' perspectives — that's the real estate market value and the value evident after comparing competing listings — and seller's investment value based on the current market. Selling: Only Half The Winning Real Estate Strategy Sellers who expect their real estate win to come exclusively from the sale of their real estate, miss the point of real estate as an investment. Real estate professionals are trained to understand the economic and financial complexities of establishing market value and list price for the real estate held by their clients. Ideally, list price is established by the seller based on information, selling strategy, and market data provided by the listing professional and on seller goals.